In a brief essay, discuss how differentiation strategies and cost leadership strategies affect international marketing decisions. Provide examples of firms that

To make a success of a Differentiation strategy, organizations need:

1. Good research, development and innovation.
2. The ability to deliver high-quality products or services.
3. Effective sales and marketing, so that the market understands the benefits offered by the differentiated offerings.

Cost leadership strategies affect international marketing decisions :
1. Benefit. Whether it's a good or service, you must be clear on the benefit your product provides. It must be something that your customers truly need and that offers real value. You must know not only your product's features, but also its advantages how they benefit your customers. That means being constantly aware of new trends that affect your product, especially new technology. For example, newspapers were slow to respond to the availability of free news on the internet.
2. Target market. Who are your customers? You've got to know exactly who buys from you, and how you can make their life better. That’s how you create demand, the driver of all economic growth. Newspapers' target market drifted to older people who weren't comfortable getting their news online.
3. Competition. That's more than just similar companies or products. It includes anything else your customer could do to meet the need you can fulfill. Newspapers thought their competition was other newspapers until they realized it was the internet. They fought to compete with a news provider that was instant and free.
Example :
-Wal-Mart
- McDonald's
- ikea
-Southwest Airlines